The newly incorporated INC Street Food in Roswell has already garnered a good bit of attention. That’s no surprise considering that the Canton St. Latin eatery is a project from the gang at nearby Salt Factory Pub, a fairly well known establishment in its own right. Owners Hicham Azhari and Fikret Kovac have teamed again with chef Richard Wilt to open a restaurant that is really more of a tip of the hat to Latin cuisine than it is an accurate representation of its own name.
The concept of “street food” is this year’s burger. It’s catching on like wildfire and as soon as some laws are changed, you can bet that true mobile eating will take root in this city, just as it has in Los Angeles, San Francisco, and New York. For now, we’re relegated to permanently affixed establishments who do their best to replicate the “everyman food” from the region of their choice.
With any trending topic, it seems that there are those ready to embrace it in its truest form, and those who want to take that concept and play with it. That might be the nicest way to frame what’s gone on at INC. While there are some roots in what most people would call street food, a meal at INC doesn’t give you anything of the sort. The reality is that the grub here isn’t any more street than a Big Mac. That’s not an all out indictment of the restaurant; it is instead intended to help visitors frame their expectations a little more appropriately … especially when you consider that the restaurant’s full name is Autentico INC Street food. This information certainly would have helped when B. Smooth and I showed up just a few weeks ago.






