Love it or hate it, Yelp! is a pretty notable website. I find myself somewhere in the middle. I like putting up content over there but I’m not wholly involved in the social aspects of the site. I also don’t trust everything I read over there (more in a sec).
The community manager for Atlanta seems like a dedicated and honest gal; I’ve never met her in person but I have chatted with her via the site a handful of times. No complaints there. I think the “Elite” thing is a joke … but whatevs.
Anyway, the site has gotten a lot of bad press recently. Not only are they dealing with pay-for-post problems, but there is a growing sense that the majority of the sites reviews leave a lot to be desired.
My personal take on Yelp: it’s a cool site with some excellent content and a good number of really friendly people (though I’ve never met anyone in person). However, passers bye should be careful as a lot of the reviews are totally lame and some of the people are a bit…well … overzealous in their yelpdom (for lack of a better term).