I constantly look at how restaurants use Facebook and Twitter. While it never factors into my reviews, I do track what’s said for newsworthy tidbits and such. In fact, I have an RSS folder that constantly needs checking due to the vast number of Atlanta restaurants that use the two services.
But just because they use the services doesn’t mean they know what they are doing. An incredibly large percentage of restaurants are guilty of using poor practices with regards to social engagement via twitter and/or facebook.
A few weeks ago, after touching on the subject of customer engagement through web development, I set off to compile a comprehensive guide to twitter & facebook for those in the culinary profession. Yesterday, in the blink of an eye, I voluntarily deleted about five hours worth of work.
Mashable, an extremely popular social media website, just posted an article entitled 13 Best Practices for Restaurants on Facebook. Much of what is said borders on common sense, but that doesn’t mean it isn’t great advice. Further to the point, every single freaking restaurant should read the article. Though I don’t agree with everything (and that might be where I come in with a new article), if every restaurant followed every piece of advice on there to a T, they would be A LOT better off. Read it … now!